Wildflower Farms
Aro Ha_0986.jpg

Our Story

 
 

About WILDFLOWER FARMS

Founded in 2000 by professional botanist Jennifer Lee Segale, Wildflower Farms is an organic landscape design and consulting company, based in Half Moon Bay California and serving the greater San Francisco Bay Area and beyond.  We specialize in coastal plantings, edible gardens, habitat restoration, unique plant sourcing, all with a focus on regenerative agriculture and the culture that is gardening. With a rich background in farming and plant propagation, Jenn’s obsession is plants. She continues to sustainably farm on the CA coast, focusing on dry-farming spices and medicinal herbs. Her furthered education is independent botany and ethnobotany research.

WHAT TO EXPECT

Wildflower Farms is known for our inspired planting designs, quick and professional communication, and meaningful focus on our client's lifestyles, tastes, and needs. Read on for what to expect when working with us.

  • A valuable on-site meeting with Jenn giving details on your project. We do not just offer “free estimates”.

  • Down & dirty info on your garden.

  • Botany advise from a professional who cares for the environment and exclusively uses organic methods and materials.

  • Quick communication: we call back. we email quickly. Jenn is available to give you the best info and ideas for your property.

  • We will always hold nature’s best interest with every project we work on..

  • We work Monday – Thursday, excluding holidays.

We are members of the American Botanical Council, Farm Bureau, and San Mateo County Green Business Certified. A portion of the proceeds from our garden projects goes to our AG Girl Apprenticeship Program.

How it Works

Upon booking our first consultation, Jenn will meet you on-site for about 30 – 60 minutes (or more if needed). Together we will discuss the ins-and-outs of your property. This includes:

  • soil structure

  • established plant’s health

  • seasonal clues and indications

  • spacial evaluation and critiques

  • water/irrigation needs

  • infrastructure

  • garden ornamentation (pots, etc.)

  • developing a project priority list

  • plant list with quantities and sizes

  • fertilizing info

  • long term and short term maintenance schedule

  • resources for who to work with and where to purchase

  • general gardener’s knowledge

  • & more!

WORK WITH US

READY TO BOOK A CONSULTATION? Fill out our questionnaire and we'll be in touch. 

A NOTE FROM JENN:

I offer services for folks who want to invest time, resources and love into their garden. I exclusively work with client’s who LOVE gardens - understanding that working with nature takes time, patience, care and observation.

My specialty is tuning into seasonal wisdom and the land’s unique challenges and characteristics. Throughout the year we need to check in with the season and notice weather patterns, environmental conditions and needs of the existing plants, as well as strategizing when to add more or to edit. My focus is working with nature, not mastering it.

I’m thrilled to help you build the garden of your dreams, and help you connect with nature.